FENIX360 launches global streaming push with Gaana partnership

FENIX360 unveiled its “Streaming Reimagined” initiative with live events in New York and Mumbai, highlighting new artist monetization tools and a direct-to-fan integration with Gaana. The company says the rollout is aimed at giving creators a bigger share of revenue as it prepares for broader international expansion.

Why it matters: - FENIX360 is pitching a new creator-economy model that gives artists more ways to earn from fans, ads, commerce and subscriptions in one app. - The company says the approach is meant to fix an industry where most artists cannot make a sustainable living from streaming alone. - The launch also signals a broader push to pair music streaming with direct fan engagement, regional distribution and creator-owned tools.

What happened: - FENIX360 announced the global debut of “Streaming Reimagined” on August 25, 2026, with live music events streamed on the FENIX360 app. - The launch kicked off in New York City during the inaugural Wonder Games in Times Square, produced by Wonderama. - The event was hosted by David Osmond and actress and social media creator McKenzi Brooke. - A video announcement from Mumbai marked the official debut of Streaming Reimagined at India’s All About Music conference. - FENIX360 and Gaana will unveil a new in-app artist social feed and monetization tools in Mumbai. - The first phase of the direct-to-fan integration is scheduled for rollout in Q4 2026. - The partnership gives creators access to Gaana’s audience of more than 40 million monthly visitors across 20+ regional languages. - Artists from 13 countries will perform on Thursday, August 27, in a coordinated global showcase streamed from Mumbai, New York, Los Angeles, Nashville, Munich, Tokyo, Rome, Melbourne, Singapore, Sweden, Jamaica, Costa Rica and Zimbabwe. - The broadcast will include a special video and song release from three-time Grammy Award winning composer Ricky Kej.

The details: - FENIX360 says its standalone app pays artists 70% or more of all revenue, including advertising. - The app is designed to let artists earn from advertising, commerce, streaming, subscriptions, merch, tickets, collectibles, NFTs and private sessions. - The platform also includes custom app and website builders, geo-targeted fan notifications, unified social-media management, touring tools and marketing utilities. - FENIX360 says six patent-pending AI systems are part of the platform’s intelligence layer, including AI4AI, GigBooker, Harmony AI, InstApp, TourBooker and RPM. - The company says the platform was built to address an industry where more than 98% of artists cannot earn a sustainable living and where some dominant platforms pay as little as $0.003 per stream. - Founder, Chairman and CEO Allan Klepfisz said creators need better income options and fair compensation. - Klepfisz said the company is cutting out middlemen and pushing for creator-owned distribution. - FENIX360 is headquartered in Singapore. - The company says it has recruited more than 7,000 artist ambassadors. - FENIX360 is preparing a worldwide rollout across Europe, the UK and the U.S. - The company also plans additional distribution partnerships and is targeting a NASDAQ listing in 2027. - The August 27 streaming event is also positioned as a fundraising vehicle for Teen Cancer America, Creative Visions and Share and Care. - FENIX360 said it will introduce the FENIX360 Artist Trust on Monday, August 31. - The Artist Trust will be chaired by international concert promoter Harvey Goldsmith CBE.

Between the lines: - FENIX360 is trying to stand out from standard streaming services by combining fandom, commerce and artist services inside one product. - The Gaana tie-up gives FENIX360 a route into India’s large digital-music audience and regional-language market. - The use of live showcases, charity tie-ins and a planned trust suggests the company is trying to build credibility with artists as well as consumers. - The NASDAQ target and global rollout plans point to a company positioning itself for scale, not just a product launch.

What's next: - FENIX360 and Gaana are expected to move ahead with the Q4 2026 rollout of the direct-to-fan integration. - The August 27 global showcase will serve as the next major public test of the platform’s international reach. - FENIX360 will launch the Artist Trust on August 31. - The company says it will continue planning its broader expansion across major markets ahead of a targeted 2027 listing.

The bottom line: - FENIX360 is betting that artist-owned monetization and direct fan relationships can outperform the economics of traditional streaming.